Hulk Hogan and the WWE are hoping their biggest event of the year will boost the company's fledgling digital network.» Read More
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.
With an incredible 14-strikeout win in his much heralded debut, the business of Stephen Strasburg can only heat up from here.
Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.
No matter how much fans want a certain player, the bottom line for the bottom line is that most players don’t pay for themselves. When they do, they’re usually rookies, who have low salaries and they are playing for a team that isn’t particularly doing well at the box office.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Everyone talks about the T206 Honus Wagner card and the 1952 Mickey Mantle rookie card, but in baseball lore, Ken Griffey’s 1989 Upper Deck card is the defining card of the business. With the help of Beckett's Chris Olds and Tracy Hackler, I came up with a slideshow of the Top 10 Most Iconic Baseball Cards.
Baseball Commissioner Bud Selig won't reverse an umpire's admitted blown call that cost Detroit Tigers pitcher Armando Galarraga a perfect game, according to a report Thursday. Selig says Major League Baseball will look at expanded replay and umpiring, but not the botched call Wednesday night.
As I’m sure you know by now, Detroit Tigers pitcher Armando Galarraga lost his perfect game last night when first base umpire Jim Joyce called the 27th batter –- Jason Donald -– safe at first base. It’s not just a bad call, the whole thing has financial ramifications.
A day after the US Coast Guard revealed that the sinking of an oil rig licensed by BP was leaking 1,000 barrels of crude oil a day into the Gulf of Mexico, the Chicago Cubs and the Chicago White Sox announced that their interleague games would be sponsored by the oil company in what would be called the “BP Crosstown Classic.”
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
I get it, selling tickets is tough. Tougher in a down economy, and worse yet if you’re a bad team in said down economy. dd an existence in a small or mid-market and a job in the ticket sales department can be akin to selling funeral plots. The Cleveland Indians know this all too well.
To date, no major sports franchise has implemented a sustainable business model where they give away a substantial portion of their tickets away for free to all of their home games. Here are the reasons why I think it could work.
As the cost of constructing these buildings continues to climb, how do you offset the need for greater revenue generation when there is an inherent lack of ability to accommodate additional event days for other uses in these custom, single purpose designs?
Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.
When compared to Yankees fans, New York Mets fans haven’t really taken an active role of late in the memorabilia market. But rookie first baseman Ike Davis, who in a little more than a week in the majors is hitting .317, including a 450-foot home run blast, has Mets collectors buzzing again.
Major League Baseball has forged a new licensing deal with Disney, which first will result in team branded Mickey Mouse figurines hitting retail this week. The deal was thought up as a result of the league’s All-Star Game, which will take place in Anaheim this July. The Angels, of course, used to be owned by Disney.