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  • Super Bowl Smackdown: Why New York is Best Thursday, 2 Feb 2012 | 11:21 AM ET
    New York Giants fans

    In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.

  • On-the-field athletic success does not always equate to off-the-field marketing fame.

  • Macro Trader Finds Opportunity in Super Bowl XLVI Thursday, 2 Feb 2012 | 10:08 AM ET
    New England Patriots fans wait in line to pick up their Super Bowl tickets at Gillette Stadium.

    John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.

  • QB Cam Newton & the Business of Football     Wednesday, 1 Feb 2012 | 5:42 PM ET

    Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.

  • Releasing Ads Before Super Bowl Is A Mistake Wednesday, 1 Feb 2012 | 10:20 AM ET
    Ferris Bueller Super Bowl Ad

    Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.

  • Super Bowl Party Food Inflation Tuesday, 31 Jan 2012 | 2:46 PM ET

    This being an election year, the American Restaurant Association has determined the average Super Bowl party is NOT better off now than it was four years ago.

  • New England Patriots fans wait in line to pick up their Super Bowl tickets at Gillette Stadium.

    ConvergExMarket Group’s Nicholas Colas takes an annual look at “Super Bowl economics” to get a peek into the mind of the luxury consumer and this year there is very little inflation in ticket prices. What gives?

  • The 10 Biggest Super Bowl Ad Spenders Tuesday, 31 Jan 2012 | 9:33 AM ET
    A Super Bowl advertisement is the most expensive ad in television, and with the game between the New York Giants and New England Patriots expected to be the most-watched event of the year, there’s no doubt consumers will be paying attention. It’s a unique opportunity for advertisers, since Super Bowl ads have virtually become in-game content: for fans watching at home. This year’s ads on cost $3.5 million on average for every 30 seconds. Which advertisers have believed that the Super Bowl ad is

    Here are the top 10 Super-Bowl advertisers, ranked by total ad dollars spent in the past 10 years (2002-2011), according to media valuation firm Kantar Media.

  • 10 High-Priced Super Bowl Rings Monday, 30 Jan 2012 | 4:14 PM ET
    The winners of every Super Bowl get to share the coveted Lombardi Trophy for their victories, but they also get a more personal keepsake from the game — a golden-laced, diamond-studded ring. The National Football League contracts for 150 rings, paying up to $5,000 for each. The basic design includes the team name, logo, and the Super Bowl game number. However, if some teams want a fancier look, such as player names, more gems, or detailed designs, team owners have to foot the bill for the differ

    Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.

  • CNBC Poll: Would You Bet on the Super Bowl? Monday, 30 Jan 2012 | 1:13 PM ET
    Super Bowl, Super Sports, Super Bucks - A CNBC Special Report

    If you want to bet legally on the outcome of Super Bowl, then you better live in Nevada, Delaware, Montana or Oregon.

  • CNBC Poll: Are Pro Sports Ticket Prices Too High? Monday, 30 Jan 2012 | 1:13 PM ET

    Fancy stadiums, sky-high salaries. What's the average fan to do?

  • Bet You That ... Monday, 30 Jan 2012 | 1:12 PM ET
    Football Coin Toss

    There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.

  • The Ring Is the Thing Monday, 30 Jan 2012 | 1:10 PM ET
    Eli Manning

    Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.

  • Luxury Suites Rule Revenue Monday, 30 Jan 2012 | 1:09 PM ET
    Met Life Stadium luxury box.

    Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.

  • Princess, a Bactrian camel picks the Super Bowl winner.

    Princess, the star of New Jersey's Popcorn Park Zoo, has correctly picked the winner of five of the last six Super Bowls. She went 14 and 6 predicting regular season and playoff games this year, and has a lifetime record of 88-51. Her pick this year: The New York Giants.

  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • Cramer Interviews NFL Exec Eric Grubman Wednesday, 25 Jan 2012 | 6:54 PM ET

    The “Mad Money” host gets the lowdown on the world’s most profitable sports league.

  • Super Bowl: More than a Game?     Wednesday, 25 Jan 2012 | 6:45 PM ET

    Mad Money's Cramer takes a closer look at the world's most profitable sports league, the NFL, with Eric Grubman, NFL executive vice president.

  • Videogame Football Fights and Furors Wednesday, 25 Jan 2012 | 5:36 PM ET
    While the video game industry courts its share of controversy, you might expect sports games to generally avoid ruffling feathers. Uh-uh. Some of the industry's biggest controversies have involved football video games. While they have fallen short of the furor that surrounded the hidden sex in the “Hot Coffee” minigame in "Grand Theft Auto," football games have had their share of head-scratching moments for investors and fans over the years. Here' are some of the polarizing and odd moments of th

    While the videogame industry courts its share of controversy, you might expect sports games to generally avoid ruffling feathers. Here are some polarizing and odd moments of the industry's most popular sport.

  • Playing Field Shifting for Football Video Game Industry Wednesday, 25 Jan 2012 | 3:45 PM ET

    The 'Madden' franchise remains a sales juggernaut with little real competition in the console area. The mobile platform, however, still seems up for grabs.