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While the Patriots and the Giants battle it out, the two screens that battle for consumers attention—your smartphone and TV—are teaming up.
On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence. Eli Manning? Winner, sure. But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.
You can bet that Wall Street will be rooting for the New York Giants to pull off a victory against the New England Patriots during Sunday's Super Bowl XLVI.
The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.
To help breathe some life into your office pool, here are five new rules worth experimenting with.
In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.
Boston is no New York, and those of us who cherish the city's impossible to imitate accents, and impossible to replace treasures like Fenway Park and the Esplanade are glad for that. Having transformed itself from an economy dependent on textiles and manufacturing, Boston's my bet for a better place to do business.
In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.
On-the-field athletic success does not always equate to off-the-field marketing fame.
John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.
Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.
Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.
This being an election year, the American Restaurant Association has determined the average Super Bowl party is NOT better off now than it was four years ago.
ConvergExMarket Group’s Nicholas Colas takes an annual look at “Super Bowl economics” to get a peek into the mind of the luxury consumer and this year there is very little inflation in ticket prices. What gives?
Here are the top 10 Super-Bowl advertisers, ranked by total ad dollars spent in the past 10 years (2002-2011), according to media valuation firm Kantar Media.
Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.
If you want to bet legally on the outcome of Super Bowl, then you better live in Nevada, Delaware, Montana or Oregon.
Fancy stadiums, sky-high salaries. What's the average fan to do?
There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.
Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.