Will the arms race in baseball finally come to a breaking point? Will the NFL regain its mojo? What lies ahead in sports is not a sure bet. CNBC's Dominic Chu offers his insights.» Read More
You’re an NFL coach and you’ve just gotten fired. Don’t worry. More of your gravy train is coming in the form of Coors Light ads. That’s if you’ve said anything funny at press conferences over the years.
CEO Chris Koch talked to me on and off camera about where the private company is headed before it’s sponsorship of the Pinstripe Bowl this Thursday at Yankee Stadium.
Before the UCONN women's basketball team won its record 89th consecutive game on Tuesday night, surpassing the record of the great John Wooden coached UCLA teams from some four decades ago, coach Geno Auriemma suggested that his team would be slighted in the media coverage because the record was accomplished by women not men.
It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.
Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.
Inventor Alan Amron has been working on a solution for the better part of this decade. He has four patents for his First Down Laser System, which shoots a six-inch wide green laser beam across the field that can be seen on both television and in the stadium, and has partnered with veteran player and announcer Pat Summerall. So why haven’t you seen it yet?
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.
For all the noise about concussions and helmets, some interesting news was all but buried yesterday. During a formal day-long conference put on by the NFL, top researchers and equipment makers gathered in name of improving helmet safety.
When I heard that former Anheuser-Busch executive Tony Ponturo was working with producer Fran Kirmser to take David Maraniss’ Lombardi book “When Pride Still Mattered” and adapt it to a Broadway show, I wondered what Tony was doing. But today marks the 7th week since the show debuted and it’s still going strong. So how did this all work out?
Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
Had it not been for a shoulder injury five years ago, quarterback Drew Brees told CNBC Monday, his life may not have unfolded at it has.
I’m not privy to what Brett Favre or Jenn Sterger specifically presented to the NFL, but given that we know that Sterger had enough to have a 3 ½-hour meeting with the league, I’m going to give the benefit of the doubt to Sterger. What does that mean? It means that Favre could be suspended or fined for a violation of the league’s personal conduct policy. But will it stop him from playing?
Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.
With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
Michael Vick might have paid his debt to society, but he certainly hasn’t paid his debts. Vick, who filed for bankruptcy two years ago while still in prison, owes creditors $20 million from a plan that was approved by the court in August of last year, two weeks after he signed a contract with the Philadelphia Eagles.
Legal representatives of helmet manufacturer Schutt sent a letter to the NFL this week telling commissioner Roger Goodell to immediately end deceptive practices on the branding of helmet chin straps, CNBC has learned.
CNBC has obtained the latest list of top NFL jersey sales from April through October on NFLShop.com and Roethlisberger is nowhere to be found among the top 25. The last time he was out of the top 25 was early September of his rookie season six years ago, before he was made the Pittsburgh Steelers starting quarterback.