With the recent scandal surrounding the NFL, now may be the time for some sponsors to pull out, branding expert Gary Vaynerchuck told CNBC.» Read More
In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.
On-the-field athletic success does not always equate to off-the-field marketing fame.
John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.
Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.
Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.
This being an election year, the American Restaurant Association has determined the average Super Bowl party is NOT better off now than it was four years ago.
ConvergExMarket Group’s Nicholas Colas takes an annual look at “Super Bowl economics” to get a peek into the mind of the luxury consumer and this year there is very little inflation in ticket prices. What gives?
Here are the top 10 Super-Bowl advertisers, ranked by total ad dollars spent in the past 10 years (2002-2011), according to media valuation firm Kantar Media.
Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.
If you want to bet legally on the outcome of Super Bowl, then you better live in Nevada, Delaware, Montana or Oregon.
Fancy stadiums, sky-high salaries. What's the average fan to do?
There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.
Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.
Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.
Princess, the star of New Jersey's Popcorn Park Zoo, has correctly picked the winner of five of the last six Super Bowls. She went 14 and 6 predicting regular season and playoff games this year, and has a lifetime record of 88-51. Her pick this year: The New York Giants.
Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
The “Mad Money” host gets the lowdown on the world’s most profitable sports league.
Mad Money's Cramer takes a closer look at the world's most profitable sports league, the NFL, with Eric Grubman, NFL executive vice president.
While the videogame industry courts its share of controversy, you might expect sports games to generally avoid ruffling feathers. Here are some polarizing and odd moments of the industry's most popular sport.
The 'Madden' franchise remains a sales juggernaut with little real competition in the console area. The mobile platform, however, still seems up for grabs.