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  • NEW YORK, Sept 9- Apple Inc was sharply higher in afternoon trading on Tuesday, moving on heavy volume as the company unveiled a new smartwatch, an item representing a new product category, as had been widely expected. The S&P also pared its losses as Apple rallied. Investors were hoping Apple would announce a new product category at the event.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, moving into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • Apple kicks off gala event with larger iPhones Tuesday, 9 Sep 2014 | 1:25 PM ET

    CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, confirming longstanding speculation it will move into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • Sept 9- Apple Inc is expected to unveil its first new device in four years, the iWatch, in a gala event on Tuesday that may also mark its long-awaited entry into mobile payments and deliver a larger iPhone.

  • Mossberg: Fruition of Tim Cook's Apple  Tuesday, 9 Sep 2014 | 11:40 AM ET

    Discussing expectations for Apple's new iPhone and an iWatch, with Walter Mossberg, Re/code co-executive editor.

  • The reason we love Apple  Tuesday, 9 Sep 2014 | 11:18 AM ET

    Former Apple "chief evangelist," Guy Kawasaki, shares his predictions for new Apple products and discusses if he believes Apple is a hardware or software company.

  • McNamee's bullish Apple outlook  Tuesday, 9 Sep 2014 | 11:07 AM ET

    Discussing how Apple's new product pipeline will impact its stock price, with CNBC's Kayla Tausche, and Roger McNamee, Elevation Partners co-founder. McNamee says it's going to a long time for the payments stuff to matter.

  • Apple: Great expectations  Tuesday, 9 Sep 2014 | 11:02 AM ET

    Roger McNamee, Elevation Partners co-founder, discusses Apple's product launch. McNamee says Apple is in a unique position to fundamentally change the way people pay for things.

  • US dollar killing it: Gundlach  Tuesday, 9 Sep 2014 | 10:18 AM ET

    Jeffrey Gundlach, DoubleLine Capital CEO & CIO, discusses the strength of the US dollar, the European economy and Scotland's possible succession from the U.K.

  • Mobile payments today's sleeper: John Sculley  Tuesday, 9 Sep 2014 | 10:05 AM ET
    Square, a credit card reader, is arranged on an Apple iPhone.

    Former Apple CEO John Sculley, explains why he believes mobile payment will be the sleeper at today's Apple event. Sculley says payments could be the game changing product that could change the industry.

  • Apple's big year  Tuesday, 9 Sep 2014 | 10:01 AM ET
    Apple logo and stop sign, New York.

    CNBC's Carl Quintanilla discusses the expectations for Apple's product pipeline and the important events that have taken place so far this year.

  • Apple today: Something historic?  Tuesday, 9 Sep 2014 | 9:01 AM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    CNBC's Carl Quintanilla runs down the list of what products Apple may launch today, including the buzz about an iWatch.

  • Will Apple enter the 'phablet' market?  Tuesday, 9 Sep 2014 | 5:50 AM ET

    Will Greenwald, analyst of consumer electronics at PC Magazine, comments on Apple ahead of the launch of new products and discusses whether it can retain its edge in the smartphone market

  • Apple's 'Iconic' history  Monday, 8 Sep 2014 | 11:53 AM ET

    Jonathan Zufi has photographed every Apple product ever created and is now releasing a book titled "Iconic."

  • GM hands-free driving by 2016  Monday, 8 Sep 2014 | 8:31 AM ET

    CNBC's Phil LeBeau talks with General Motors CEO Mary Barra about her experience while driving semi-autonomous vehicles. If customers are going to trust it, it has got to work 100 percent of the time, says Barra.

  • GM's future features self-driving cars: Barra  Monday, 8 Sep 2014 | 6:44 AM ET

    CNBC's Phil LeBeau talks with General Motors CEO Mary Barra about the car of the future, which will feature high-tech features such as hands-free and feet-free driving. Also Barra says she hopes to have the recalled cars fixed by year end.

  • The man who landed Tesla  Friday, 5 Sep 2014 | 2:45 PM ET

    Entrepreneur Lance Gilman develops land in Nevada. CNBC's Jane Wells reports on the economy where Tesla's gigafactory will be.

  • Lyve: Collecting life memories  Friday, 5 Sep 2014 | 11:18 AM ET

    Lyve CEO, Tim Bucher, explains his Lyve service that aggregates personal information into a single view.

  • Apple iCloud options buried: Expert  Friday, 5 Sep 2014 | 11:15 AM ET

    Former Microsoft VP of consumer products, and Lyve CEO, Tim Bucher, discusses Apple's iCloud hack. Bucher says Apple could have put policies in place a long time ago to prevent its recent iCloud breach.

  • Tim Cook takes on hacking  Friday, 5 Sep 2014 | 11:00 AM ET

    Daisuke Wakabayashi, The Wall Street Journal, discusses Apple CEO Tim Cook's comments about iCloud security and what steps the tech giant can take to better protect its customers.