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News Summary: Wendy's first logo tweak since 1983

PIGTAIL TWEAK: Wendy's Co. is giving its logo a touchup for the first time since 1983. Executives say the pared down, modern look will signal its transformation into a more premium hamburger chain.

MAKEOVER HISTORY: The Dublin, Ohio-based chain says it's only the fifth logo update since it opened its first location in 1969.

FAMILY ROOTS: The company's name and logo were inspired by founder Dave Thomas' daughter, Melinda Lou. Her siblings couldn't pronounce her name, so they called her "Wenda," which turned into "Wendy."

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