Clues abound as to what Apple's television product might look like, as well as what effect it'll have on the company's shares, Piper Jaffray's Gene Munster said Wednesday on CNBC.
Although Apple has yet to announce plans for a television, on "Fast Money," Munster said that it would likely be a standalone, flat-screen between 43 and 55 inches and be released in November 2013.
Munster also said that a survey Jaffray conducted over the summer asked 400 people if they would buy an Apple TV. Half of them said they would.
"None of them talked about the content. They talked about some of their frustrations with the remote control and user interface, and those who do have an Internet-connected TV really don't use it," he said.
While content has been a big factor in the competition between Netflix, Amazon.com and Coinstar's RedBox, it wasn't a make-or-break consideration with the as-yet unrealized Apple TV.
Munster said that he didn't think a TV from Apple would cannibalize any of their other business.
While an Apple TV is speculative at this point and Munster hasn't included it in forecasts yet, a pure hardware product could account for a 10 percent share of the internet-enabled television – adding an estimated 6 percent to 2014 revenues.
Trader disclosure: On Dec. 12, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Steve Grasso is long AET; Steve Grasso is long ASTM; Steve Grasso is long AUO; Steve Grasso is long BA; Steve Grasso is long F; Steve Grasso is long GDX; Steve Grasso is long GOOG; Steve Grasso is long LF; Steve Grasso is long LNG; Steve Grasso is long MHY; Steve Grasso is long P; Steve Grasso is long PXD; Steve Grasso is long NVIV; Steve Grasso is long PFE; Steve Grasso is long S; Steve Grasso is long WYNN; Steve Grasso is funds long MSFT; Steve Grasso is funds long SLB; Steve Grasso is funds long HPQ; Steve Grasso is funds long ZNGA; Steve Grasso is funds long DELL; Dan Nathan is long BAC JAN 9 X 7.5 1X2 PUT SPREAD; Dan Nathan is long WFC JAN 36 CALL SPREAD; Dan Nathan is long RIMM DEC 14TH/DEC22 12 PUT SPREAD; Dan Nathan is long MSFT JAN 26/24 PUT SPREAD; Dan Nathan is long JOY DEC/JAN 62.5 CALL SPREAD; Dan Nathan is long SPY DEC 14 PUTS; Dan Nathan is long QQQ DEC 64 PUTS; Brian Kelly is long GLD; Brian Kelly is long SLV; Brian Kelly is long XLB; Brian Kelly is long TIP; Brian Kelly is long EWI; Brian Kelly is long EWP; Brian Kelly is short XHB; Brian Kelly is short XLF; Karen Finerman is long AAPL PLTS; Karen Finerman is long BAC; Karen Finerman is long JPM; Karen Finerman is long JPM CALLS; Karen Finerman is long WMT; Karen Finerman is long TGT; Karen Finerman is long MSFT; Karen Finerman is long GOOG; Karen Finerman is long FNL; Karen Finerman is long M; Karen Finerman is short SPY.
