As for the game itself, it's expected to be the most watched, most wagered game in the 14 year history of the Bowl Championship Series.
"We're projecting $2 billion bet on this game worldwide," said RJ Bell, CEO of pregame.com. "That would be the biggest BCS title game ever.
"It would be the biggest college football game ever — 25 percent more than last year's BCS game, and three times as big as any other ball game this year."
Bell pointed out that the $2 billion still is only about a fifth of the $10 billion bet on the NFL's Super Bowl. But for a college game, it's unprecedented.
The same can be said for the advertising side of the BCS title game.
According to AdWeek, 30-second commercials were commanding a million dollars.
Again, it does not compare to the $4 million expected for this year's Super Bowl, but it's incredible to consider the millions spent just to air an advertisement in a college game.
In the end, it's a matchup made in heaven, both financially and on the field.