When Alexa von Tobel founded the financial planning startup LearnVest, her goal was to "make financial planning as easy and as accessible as joining a gym."
The website offers financial planning content and budgeting tools for free, and offers access to certified financial planners for a fee.
While the company isn't alone in this space, von Tobel thinks LearnVest can stand out. She took part in CNBC's "Power Pitch," which gave her 60 seconds to provide a glimpse into her company and make the case that it has what it takes to succeed.