Apple's spending on research and development suggests that it has plenty of coolness left in its future, Josh Brown of Fusion Analytics said Monday.
"Look at their R&D budget. It's actually spiked. It's actually higher than any point, and that points to future coolness factors, future innovation," he said on CNBC's "Fast Money."
The company increased its R&D spending by $1 billion in fiscal year 2012 to $3.4 billion, according to its 10-K filing with the Securities and Exchange Commission.
Brown argued that number would bode well for Apple.
"It's not as though they've just ceded this territory and said, 'OK, go ahead, guys. Do whatever you want.' They're still going for it, and I think it's a little bit early to count this company out in terms of coolness," he said.
Recent news reports have found that Apple's iPhone has been losing market share to the likes of Samsung.
(Read More: In Asia's Trend-Setting Cities, iPhone Fatigue Sets In)
SkyBridge Capital's Anthony Scaramucci said that Apple lost some of its "cool factor" with the death of co-founder and CEO Steve Jobs, but added that the company's stock continued to look attractive.
"If you're a value buyer, you want to buy Apple here," he said.
TheStreet CIO Stephanie Link offered a theory for declines in Apple's share price.
"I think that the investors are leaving Apple and going to Facebook and LinkedIn and Amazon," she said. "I think that's why you have this support there. It's a clear rotation."
Trader disclosure: On Jan. 28, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Stephanie Link is long AAPL; Stephanie Link is long GS; Stephanie Link is long WFC; Stephanie Link is long CSCO; Stephanie Link is long IBM; Stephanie Link is long CAT; Stephanie Link is long SBUX; Joe Terranova is long VRTS; Joe Terranova is long AAPL; Joe Terranova is long GS; Joe Terranova is long AXP; Joe Terranova is long MS; Joe Terranova is long GLW; Joe Terranova is long DELL; Joe Terranova is long SWN; Joe Terranova is long XOM; Joe Terranova is long RIMM FEB $17 PUTS; Josh Brown is long AAPL; Josh Brown is long JPM; Josh Brown is long GDX; Josh Brown is long MS; Josh Brown is long XLU; Josh Brown is long TLT; Josh Brown is long XLF; Josh Brown is long WMT; Josh Brown is long TGT; Josh Brown is long GOOG.
