The release of Research In Motion's BlackBerry 10 operating system, along with its new Q10 and Z10 smartphones, on Wednesday will reveal whether the company will join the likes of Samsung and Nokia, TradeMonster's Jon Najarian said on CNBC.
"It's already had it's make-or-break moment. That's when the stock was $6.22 last September," he said Tuesday on CNBC's "Fast Money."
"It is a show-me time, though," he added. "Have they in fact joined Samsung and Nokia?"
(Read More: Blackberry 10 Is 'Lovely, Fast and Efficient': David Pogue)
Najarian said a few concerns would have to be addressed as RIM unveils its new smartphones:
- Price point: "Does the Z10 come out at a price point that people want to see?" Najarian noted that Apple's iPad Mini appeared to miss its target.
- Glitches: Problems with the new BlackBerry 10 operating system would impact the stock, Najarian said, reminding that RIM's previous attempt at a touchscreen phone was "not 100 percent."
- Battery life
- Web browser
Along with the introduction of its Z10 touchscreen smartphone and the Q10, which features a physical keyboard, Research In Motion also announced that it would change business name to BlackBerry.
But Najarian was specific about what would be considered a success.
(Read More: RIM, Now Named Blackberry, Finally Launches BlackBerry 10)
"If the operating system and the price point are right, then it's going to be good. If they're wrong, it's going to be bad," he said.
(Read More: Sink or Swim Time for RIM as BlackBerry 10 Launch Looms)
The new BlackBerry smartphones, Najarian expected, would be positive for the company, but buying the stock was another story.
"I think it's going to be a really slick phone, but I think you can reload, pick it up more like $13 rather than chasing it up here to $16," he said.
Trader disclosure: On Jan. 29, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long AGU; Guy Adami is long MSFT; Guy Adami is long NUE; Guy Adami is long BTU; Tim Seymour is long AAPL; Tim Seymour is long BAC; Tim Seymour is long INTC; Tim Seymour is long WMT; Tim Seymour is long RIMM; Tim Seymour is long F; Tim Seymour is long GM; Brian Kelly is long GLD; Brian Kelly is long SLV; Brian Kelly is long XLK; Brian Kelly is long CORN FUTURES; Brian Kelly is long JJG; Brian Kelly is short EWY; Anthony Scaramucci is long AAPL; Anthony Scaramucci is long C; Anthony Scaramucci is long JPM; Anthony Scaramucci is long GOOG; Anthony Scaramucci is long PEP.
