Social media also played a major role in this year's Super Bowl, with many companies using their ads to invite viewers to 'hashtag' names and catchphrases.
For Buffalo Wild Wings, the blackout "was a hit" for the company on social media, despite the company placing no advertising. Nonetheless, Twitter users associated Buffalo Wild Wings' current ad campaign with the power outage that stopped play in New Orleans' Superdome for approximately 35 minutes.
A TV ad from the company shows fans causing a blackout in order to delay the start to a game while at a Buffalo Wild Wings restaurant. Fans on Twitter quickly made the connection.
The Internet also helps boost sales, Domino's CEO told CNBC.
"The digital trend continues to go up every year, it becomes a bigger part of our game time," Doyle said. "We make more on digital orders," he said, noting that the company usually draws higher revenue, has slightly lower costs and offers a better user experience for orders placed on the internet.
Doyle said the blackout was a small incremental positive for Domino's. Although the game was longer, the trend is that after halftime business begins to slow, he said.
The pizza giant also dabbles in poultry. Doyle said that on Sunday, the company sold a total of 2.5 million chicken wings.
Overall, however, "pizza is more important for us."
— By CNBC's Paul Toscano. Follow him on Twitter and get the latest stories from Squawk on the Street @ToscanoPaul