The big game is over, now it's time to tally up the cost.
Retailers selling televisions cut prices going into this Super Bowl with deeper discounts than a year ago, according to Dynamite Data, which tracks daily pricing on a variety of items through more than a billion web pages.
Best Buy ran "doorbuster" sales in January similar to Black Friday for the first time, cutting prices in-store and online "by up to 40 percent on flat-screens, including larger models that have grown popular in recent years."
Dynamite Data examined price fluctuations for the top 10 best-selling HDTVs at Best Buy, Amazon, Sears and Walmart. The company created an index which tracked pricing from Black Friday through the Super Bowl.