Enter multiple symbols separated by commas

Airlines' Airfare Hikes Not Faring Well in 2013

Airlines travel
Peter Walton | Photolibrary | Getty Images

Good news for fliers: For the third time this year, airlines have failed to rally around each other to raise domestic airfares.

The latest unsuccessful attempt came from Delta Air Lines. On Wednesday, Delta raised domestic fares bought within seven days of travel by $4 to $10 round-trip, said Rick Seaney, chief executive of FareCompare.com, which tracks airfares.

By Friday, they'd backed off.

The reason? No other airline matched it, said Delta spokesman Anthony Black.

After two years of aggressively raising ticket prices, airlines this year are finding it tougher to do so, Seaney and other fare watchers say. Last year alone, there were seven fare increases.

They're skittish, analysts say, because the economy remains sluggish and there's another big airline merger, the one between American and US Airways that was announced last week. (Read more: What Travelers Can Expect With American-US Airways Merger)

"Given the weak economic (fourth-quarter) numbers, it is likely that airlines are concerned that overcooking airline ticket prices right now could stunt demand," Seaney said.

The pending American-US Airways merger also is putting the U.S. industry — and the fares airlines charge — under scrutiny by the government. Senate Commerce Committee Chairman Jay Rockefeller, D-West Va., for instance, says he's concerned the latest merger could hurt consumers by driving up fares. (Read more: Fliers' Rights? You Have Fewer Than You Think)

"I think some airlines are playing it safe," said Kevin Schorr, vice president of Campbell-Hill Aviation Group. "People will say these mergers are a bad thing and consumers will pay the price. … Everyone is going to be watching things very carefully." (Read more: Fees Undermine Fliers' Ability to Compare Airfares)

Another reason for caution: Airlines are making money right now, which will fuel concerns over what a merger will do to competition and fares.

Although storms affected revenue in the last quarter of 2012, the International Air Transport Association projects a $2.4 billion net profit for North American airlines last year — up from $1.7 billion in 2011.

But Bijan Vasigh, professor of economics and finance at Embry-Riddle Aeronautical University's Daytona Beach, Fla., campus, says the merger will eventually allow airlines to raise prices.

"One of the reasons — airlines may not say it — for mergers and consolidation is to become more concentrated and to be able to raise ticket prices," he said. "When more airlines overlap, they need to compete based on service and price."

That said, he thinks consumers still have some power.

Airlines "monitor the amount of bookings," he said. "If the bookings drop, that's what discourages airlines from raising average ticket prices. If demand is strong airlines will raise prices."


  • New startup takes 'lug' out of luggage

    Bill Rinehart, DUFL founder and CEO, explains how his new app can help you plan a luggage-free trip.

  • Delta private jet

    Delta Air Lines will soon begin offering a new upgrade option to select fliers, a seat on a private jet.

  • Hot luxury hotel trends

    Herve Humler, Ritz-Carlton COO, discusses Ritz-Carlton topping JD Power guest satisfaction list, and weighs in on the building boom in luxury hotels. Humler also comments on the pulse of luxury spending in China.

U.S. News

  • Federal Reserve Board Chair Janet Yellen testifies during a hearing before Senate Banking, Housing and Urban Affairs Committee July 16, 2015 on Capitol Hill in Washington, DC.

    The Fed is expected to point to a growing U.S. economy and stronger job market as it sets the stage for a possible interest rate hike in September.

  • For Americans who have become used to flat or even falling prices, an unfamiliar sight has emerged in the economy: Inflation is ticking up.

  • Health care costs

    By 2024, national health expenditures are forecast to be $5.43 trillion annually, according to a new estimate.