Expect Sony's PS4 This Holiday Season: Sony Exec

Thursday, 21 Feb 2013 | 12:46 PM ET
Sony's CEO on New PlayStation 4
Jack Tretton, President & CEO of Sony Computer Entertainment America, discusses his company's updated game console, with CNBC's Jon Fortt.

Sony's newest gaming console, the Playstation 4 (PS4) will be released before the 2013 holiday season, said Jack Tretton Sony Computer Entertainment America President & CEO.

"We have several key events between now and the launch date and 9-10 months is a really a long time. The promise is pre-Christmas," he said on CNBC's Squawk on the Street Thursday.

The company was criticized in its announcement event for not giving more information on the console design, but Tretton said that the company was more concerned with "what comes out of the box, not what it looks like. I can promise you that it will be plastic, it won't be triangle shaped or round. You'll see the box in due time."

On pricing, Tretton said that the PS4 is "designed with the game developer in mind and the consumer in mind," and will offer games with prices ranging from $0.99 to the more traditional $60 range with the ability for players to sample games before they buy.

"I think people are willing to pay if they see the value there," he said. "The heat for the true gamer is on the console."

He said that games on mobile devices are "additive experiences" and that gamers won't "migrate down the food chain" for their primary gaming experience.

— By CNBC's Paul Toscano. Follow him on Twitter and get the latest stories from "Squawk on the Street" @ToscanoPaul


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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.