Wal-Mart, often associated with commoditized products packed inside brick-and-mortar stores, is debuting unique, global-chic products — ranging from cool jewelry to fair-trade organic coffee. And the nation's biggest retailer wants you to buy the goods online.
About 200 products from 19 women-owned small businesses from nine countries including the U.S., will be featured on Walmart.com, the company said Thursday in a release. The initiative, dubbed "Empowering Women Together," is debuting a day prior to International Women's Day, March 8.
"Through Walmart's Empowering Women Together, customers can help these suppliers increase their incomes, better their lives and create new jobs for others, and Walmart can help these suppliers gain experience with buying trends, scaling, product development and acumen they need to build their businesses," Andrea Thomas, Walmart senior vice president, said in a prepared statement.