Shares of Apple cannot reverse their free fall from all-time highs until earnings estimates hit a floor, Paul Meeks, analyst at Saturna Capital, told CNBC's "Squawk Box."
Meeks puts a price target of $525 on the stock, which would be an increase of about 18 percent from current levels. But that kind of gain would only recoup about half of what it's lost since September's record.
By contrast, the one-time high-flyer Netflix has been making a comeback. Left for dead by investors since July of 2011, when it hit an all-time high of $295, the stock has doubled year-to-date.
But Gabelli & Co. analyst Brett Harriss said he doesn't see that run continuing. He has a $160 price target on Netflix, which would be a decline of 13 percent from current levels.
Now it's your turn to play portfolio manager: Apple versus Netflix. Which stock will perform better from the start of the start quarter until the end of the year? Vote on our Facebook page in our "Squawk Box Money Madness" stock tournament — 16 names that are among the most clicked on CNBC.com. We've put them in "March Madness"-style, head-to-head match-ups.
In the spirit of the "Big Dance," our fun and very unscientific approach pits the best against the worst in each region. It's up to our viewers and users to decide which stocks advance enroute to our "Favored Four" and our eventual "Squawk Stock Champ."
Each day, a poll will be posted on our Facebook page, where you can "Like" us if you haven't already. Cast your vote on which stock should go through to the next round.
(Friday, April 5 - Vote Now! Apple vs. BlackBerry in Squawk Stock Championship)
(Thursday, April 4: Facebook vs. BlackBerry — Winner: BlackBerry)
(Wednesday, April 3: Apple vs. Bank of America — Apple)
(Tuesday, April 2: BlackBerry vs. IBM — Winner: BlackBerry)
(Monday, April 1: Apple vs. General Electric — Winner: Apple)
(Thursday, March 28: Doubleheader — Winners: Facebook and Bank of America)
(Wednesday, March 27: JPMorgan vs. Intel — Winner: Intel)
(Tuesday, March 26: Google vs. Microsoft — Winner: Google)
(Monday, March 25: IBM vs. Amazon — Winner: IBM)
(Friday, March 22: General Electric vs. Wells Fargo — Winner: GE)
(Thursday, March 21: Citigroup vs. Bank of America — Winner: BofA)
(Wednesday, March 20: Goldman Sachs vs. Facebook — Winner: Facebook)
(Tuesday, March 19: BlackBerry vs. Nokia — Winner: BlackBerry)
(Monday, March 18: Apple vs. Netflix — Winner: Apple)
As mentioned earlier, in our West region, this year's worst performing stock of our "Squawk 16" is Apple, which was among the strongest in 2012. The Cupertino, Calif.-based iPhone maker goes up against the 2013's best performer so far, Netflix. This high-profile matchup kicks off our "Money Madness" on Monday — following "Selection Sunday" in the basketball tournament. Wells Fargo goes againstGeneral Electric in the other West matchup.
In the East, top-seeded New York financial giant, Goldman Sachs, plays bottom-seed Facebook. Tech titans Google and Microsoft are featured in the other contest.
In the South, Charlotte, N.C.-based Bank of America is a bottom-seed matching up against fellow banking giant and top-seeded Citigroup. JPMorgan Chase takes on Intel in the region's second game.
And in our "all technology" North region, two smartphone makers struggling to stay relevant go head-to-head. Canada-based BlackBerry is the top seed facing Finnish phone maker Nokia. And "old tech" takes on "new tech" in the matchup of International Business Machines and Amazon.com.
Remember, there can only be one stock winner and it's up to you decide. So vote on our Facebook page each day over the next three weeks in our "Squawk Box Money Madness."
—By CNBC's Matthew J. Belvedere; Follow him on Twitter @Matt_SquawkCNBC
Disclosures: Paul Meeks, analyst at Saturna Capital, said his firm owns a small position in Apple. He said he also has a small personal position. Gabelli & Co. analyst Brett Harriss said his company owns shares of Netflix.
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