California Pizza Kitchen has built its name by getting consumers to expect the unexpected — like Brussels sprouts and bacon pizza. Now the company is applying that same sense of adventure to its beverage offerings.
They've offered beer and wine since they opened in 1985, but now they're adding wine flights, new craft beers and what they call the "Diet Pepsi Mixology program," which is where they offer unique Pepsi-juice combinations like Diet Pepsi with a SoBe low-calorie beverage, fresh blueberries, passion fruit, blood orange and pomegranate melange.
For the wine flights, customers can choose from one of three flights: white, red or "adventurous," which consists of three 3-ounce pours for $12.
"It really gives someone who may not understand that much about wine or doesn't really know what they like or dislike and it gives them a wide range they can try at a reasonable price," said California Pizza Kitchen CEO G.J. Hart.
The adventurous flight, for the record, includes Jacob's Creek Moscato, Markham Merlot and Rodney Strong Cabernet Sauvignon. They were already on the menu but the company says the wines were selected for the "adventurous" list as they were wines new wine drinkers might not necessarily try on their own.
"We wanted to have a more adventuresome wine list, things that you may not see everywhere, and wines that may not be your run-of-the-mill-type brands," Hart said.