U.S. soda consumption fell in 2012 for the eighth-straight year, this time by 1.2 percent to levels not seen since the Clinton administration, according to new beverage statistics.
Consumption per person fared even worse, declining to the lowest level since 1987 as consumers increasingly turned to energy drinks and bottled water to quench their thirst, according to Beverage-Digest data.
During the majority of the 1990s, the category's volume grew about 3 percent a year, but then growth began to slow in 1999. Volume has been declining since 2005. This year's level marks the lowest since 1996.