Tuesday afternoon at the Hongqing Anfu Ford Dealership in Chongqing, China and the SUV showroom is buzzing. A steady stream of potential buyers are looking at the Ecosport CUV and Kuga SUV.
"I like how big it is," said one buyer after he opened the rear gate of a Kuga.
He's not alone. China has fallen hard for utility vehicles. Last year, sales of sports utility vehicles jumped 20.8 percent, outpacing the overall auto sales rate in the U.S.
"The people want to sit up high, see the road, have the spirit of adventure" said Wesley Liu, who oversees Changan Ford dealerships in China.