New eight-part series, sponsored by Bank of Singapore, airs every Monday at 8:40am and 11:50am (SIN/HK)
Singapore, 22 April, 2013 – CNBC, First in Business Worldwide, broadcasted the first of an eight-part special of short interviews on 'entrepreneurs' today Monday, 22 April at 8:40am and 11:50am (SIN/HK). The Entrepreneur Asia series, sponsored by Bank of Singapore, airs on CNBC's Squawk Box Asia and Cash Flow programmes every Monday.
Over eight weeks, CNBC will profile eight successful entrepreneurs who have contributed to and shaped Asia's economy. Interviewees will discuss their winning idea, their strategy, lessons learnt, and the challenges they faced as they built and grew their businesses.
Junji Sumitani, VP of Advertising Sales at CNBC Asia Pacific said, "We are excited to be working with Bank of Singapore for this series. Our viewers include CEOs, business leaders and private investors who are always looking for new and innovative ways to successfully build their businesses. The entrepreneurs featured in this series achieved success by implementing original business ideas that stood the test of time."
Entrepreneur Asia airs across CNBC's network in Asia Pacific. It's supported by 30 second promos running on CNBC Asia Pacific and a special report on the series is featured on CNBC.com. It is also complemented by a series of vignettes featuring Bank of Singapore senior executives and their thoughts on topics such as family wealth planning and discretionary portfolio management, which airs across Asia Pacific, Europe, Middle East and Africa.
The first episode of the series featured Ip Yiu Tun, CEO of Crystal Jade Culinary Concepts Holdings. The online special report on the series can be viewed at www.entrepreneurasia.cnbc.com
For more information, please visit www.cnbc.com
About CNBC in Asia Pacific
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 390 million households worldwide. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. For more information visit www.cnbc.com