Zac Brown, the Grammy-award winning country singer who often writes about beer in his lyrics, will soon have his image on specially designed beer cans.
Landshark Lager, an Anheuser-Busch InBev brand, will feature the Zac Brown Band on limited-edition, 16-ounce cans hitting shelves nationwide this week. Two additional Zac Brown Band can designs will be released later this summer.
While Landshark Lager is one of the smaller brands in the Anheuser-Busch portfolio, the partnership with Zac Brown Band is taken from the same promotional play book the brewer is using for some of its larger brands, namely to highlight an association with music.
The top-selling Bud Light will be the sponsor of "Bud Light Music First," a summer-long music and concert promotion that will culminate with Bud Light presenting one concert in each of the 50 states on Aug. 1.