The tweets poured in, right? Not exactly.
As of 5:15 p.m., only seven earnings-related questions had been tweeted using the #ZEarnings hashtag. By the end of the call, approximately nine Twitter users submitted earnings-related questions.
Zillow, an online marketplace for real-estate information, announced plans to use social media on the call two weeks ago.
During the Q&A on the conference call, Zillow CEO Spencer Rascoff answered a number of questions from Twitter. Here are a couple:
--@CG_Internet: In mortgage, with 4.5M loan requests and $4.9M in revenue, can you comment on lender quote density and CPCpricing? #ZEarnings
--@bbolan1: #Zearnings The underwater mortgage quotes, are they priced higher or lower than "regular" mortgage quotes ?@zillow