The run-up in Google's share price has led some investors to compare it to Apple. But not so fast, Mike Santoli of Yahoo! Finance said Friday.
"I would really push back against the idea that it's going to have a rerun of the Apple boom-and-bust story because the move has not been as violent to the upside," he said. "You have not had it accompanied, I think, by nearly as much cheerleading, whether by the sell side of the general public out there."
On CNBC's "Fast Money," Santoli did acknowledge that shares of the two companies did look comparable on the surface.
"Google almost took the baton from Apple if you looked at the charts," he noted, adding that Google's share price was less prone to destabilization.
"I see the echoes, but I don't think we're in for anything like we saw in the 40 percent drop for Apple," he said.
Rosecliff Capital's Mike Murphy cited the law of large numbers.
"I do hear that from a lot of different people, and as long as that's out there, I don't see it rolling over meaningfully," he said.
Trader disclosure: On May 17, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Jon Najarian is long JCP; Jon Najarian is long PSX; Jon Najarian is long VRX; Jon Najarian is long OC; Jon Najarian is long EMC; Jon Najarian is long COP; Jon Najarian is long GTAT; Jon Najarian is long HUN; Jon Najarian is short TSLA; Jon Najarian is long GRPN; Jon Najarian is long ZNGA; Pete Najarian is long AAPL; Pete Najarian is long BAC CALLS; Pete Najarian is long JPM CALS; Pete Najarian is long WFM CALLS; Pete Najarian is long INTC CALLS; Pete Najarian is long BBRY; Pete Najarian is long SBUX; Pete Najarian is long FB; Pete Najarian is long MSFT; Pete Najarian is long COP CALLS; Joe Terranova is long VRTS; Joe Terranova is long SJM; Joe Terranova is long SPLK; Joe Terranova is long LNKD; Joe Terranova is long TBT; Joe Terranova is long SWN; Joe Terranova is long GOOG MAY 24 EXPIRATION 905/900 PUTS; Mike Murphy is long BAC.
