As summer heats up, national restaurant chain Red Robin Gourmet Burgers is looking to help customers cool off by combining two of the hottest trends in the alcohol space: cocktails and canned beer.
Red Robin has added what it calls "Can-Crafted Cocktails" to its seasonal menu. The beverages, offered in two varieties, are made with MillerCoors' Coors Light and Blue Moon beer.
According to the Distilled Spirits Council of the United States, spirits have steadily expanded their market share in recent years, at the expense of beer. Spirits have gained 5.6 points of share since 2000, while beer's share has dropped to 48.8 percent from 55.5 percent.
One cocktail mixes Coors Light beer, ginger liqueur and lemonade topped with fresh squeezed lemon. The other is a blend of Blue Moon Belgian White beer, Svedka Clementine vodka, orange juice and fresh lime juice.
Presenting a beer cocktail would seem a natural extension for the restaurant group that made the beer milkshake famous.
(Read More: Beer Milkshakes—the Latest Weapon in the Burger Wars)