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Salesforce in $2.5 Billion Cash Deal for ExactTarget

Marc Benioff
Source: Salesforce | Flickr

Web-based software maker Salesforce.com said it would buy marketing software provider ExactTarget for about $2.5 billion in cash.

The offer price of $33.75 for each ExactTarget share represents a 53 percent premium to the stock's closing on Monday on the New York Stock Exchange.