Disney Hikes Some Park Prices to Over $90
Experiencing the magic of Disney is now going to take a little more magic from mommy and daddy's wallet. Disney announced that starting Sunday, a one-day ticket to the Magic Kingdom at Walt Disney World resort in Orlando, Fla. jumped to $95 from $89 for ages 10 and up. Disneyland in California also saw price increases, going to $92 from $87 for a "1-Day 1 Park" adult pass.
"Like any business, we evaluate and adjust our pricing based on a variety of factors," Disney spokesman Bryan Malenius told NBC News. "A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our Cast."
Multi-day passes saw increases as well. For example, a four-day "Magic Your Way" ticket for Walt Disney World Resorts now costs $279, or $69.75 per day. Disney posted the updated prices for Disneyland here, and Disneyworld here.
Most of their guests purchase a multi-day pass, Disney told NBC News.
"It wouldn't make me mad if the lines were shorter," Amber Morris, a medical transcriptionist from Oklahoma City, Okla., told NBC News. "But to pay $400 for a family of 4 for one day and stand in lines forever is ridiculous."
The company last raised ticket prices in 2012.
—Written by NBCNews.com's Ben Popken