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New Blackberry With Keyboard Hits US Market

Wednesday, 5 Jun 2013 | 12:34 PM ET
BlackBerry Q10
Galit Rodan | Bloomberg | Getty Images
BlackBerry Q10

The new Blackberry Q10, which boasts a Qwerty-keyboard, is rolling out in the U.S. market this week.

(Read More: BlackBerry Now Aims to Run Smartphone World )

The Q10, which is the first smartphone by the company to run on the Blackberry 10 operating system, became available at T-Mobile stores on Wednesday and at Verizon stores on Thursday. T-Mobile is selling the device for $579.99, or a down payment of $99.99 with monthly payments of $20 for a two year period and Verizon has the device priced at $199.99 with a two-year contract, or $599.99 up-front.

What the Q10 Means to BlackBerry
Carol Roth, CNBC Contributor, and Todd Haselton, TechnoBuffalo, discuss the new BlackBerry Q10 and what it means for the company. With CNBC's Seema Mody.

AT&T will begin taking orders Wednesday, although it is unclear when the devices will begin shipping. It will sell the device for $199.99 with a two-year contract or $584.99 without a contract.

Sprint will also be selling the device this summer, however, it has not confirmed an exact date. Sprint users interested in purchasing the device can register on the company's website for updates on availability.

(Read More: BlackBerry Turnaround Plan Is Working: CEO )

Blackberry's latest smartphone is aimed at reeling in loyal Blackberry users who are committed to the keyboard functionality of the phone. The company launched its Blackberry Z10, which is a touchscreen phone, earlier this year to rival Apple's iPhone and Samsung's Galaxy devices. It also announced a mid-tier device called the Blackberry Q5 in May, which is expected to be released during the Summer in a variety of colors.

(Read More: BlackBerry CEO Heins Unveils New Mid-Tier Phone )

CNBC's By Cadie Thompson. Follow her on Twitter @CadieThompson.

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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

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