Let's be honest, for many car buyers the hood ornament or badge on the front of the car is their way of making a statement, especially with luxury brands. Well, Mercedes-Benz is taking its iconic three point star and putting a new shine on it, by offering a Benz badge that lights up.
Make no mistake, this will be the coolest feature some buyers will gladly show off by driving their new Benz to in front of neighbor's homes after dusk. Mercedes introduced the option with a video highlighting the many incarnations of the Mercedes star over the years.
Mercedes is offering the illuminated star on select models including the new E-Class, the M-Class, GL-Class and CLS-Class sedans. In some cases, depending on the model year, Mercedes dealers can retrofit the LED lighting feature. Mercedes described the new illuminated star as, "Bright, but sophisticated. And it's your opportunity to announce to the world: 'This is my Mercedes-Benz!'"