MCD, a Golden-Arches Double Top?

Monday, 10 Jun 2013 | 6:35 PM ET
McDonald's: Bull vs. Bear
Monday, 10 Jun 2013 | 5:30 PM ET
McDonald's shows strong May sales in the U.S., but weak in Asia. The "Fast Money" traders discuss how to play the stock on the positive numbers. Josh Lipton reports Corinthian Colleges has received a subpoena from the SEC.

Shares of McDonald's offered the best value within the fast-food sector, StockMonster's Guy Adami said Monday.

"Although McDonald's trades at 18, 18½ times forward earnings … it still trades at a discount to other mature companies like Burger King, like Wendy's and like Yum, so it's actually cheap on valuation against its peers," he said.

On CNBC's "Fast Money," Adami noted that the company was holding its own in Europe and that CEO Don Thompson, on the job for a year, had gotten his "got his sea legs."

(Read More: All-Day Breakfast May Be in Our Future: McDonald's CEO)

Although its all-time high stock price was $103, Adami said that he saw it going north of there.

Cramer: McDonald's Beats Apple on Innovation
Once the exemplar of cutting-edge product development, Apple has been lacking in recent quarters, and a company far outside the tech sector is putting the one-time innovation leader to shame, said CNBC's Jim Cramer.

Tim Seymour of EmergingMoney.com took the bear case.

"It's expensive to itself," he said. "This is a company that today, sure, global same-store sales came in at plus-2.6, but if you take out some of the effects of trading days, some holidays, this was actually not a great outcome on a very low bar in a fast-food space that's struggling quite a bit."

Seymour also noted that McDonald's was not growing in Asia, adding, "Other emerging markets are not giving them the gusto."

(Watch Video: Jim Cramer: McDonald's Beats Apple on Product Innovation)

Dan Nathan of RiskReversal.com noted that it was a crowded space, with the likes of popular burger joints such as Smashburger.

Josh Brown of Fusion Analytics, too, wasn't buying.

"It's a golden arches double-top," he said.

Trader disclosure: On June 10, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Dan Nathan is short XLU June 38/36 put spread; Dan Nathan is long CAT July 87.50/80 put spread; Dan Nathan is long FB June/July 25 call spread; Dan Nathan is long AAPL June 14 435/425 put spread; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long MSFT; Guy Adami is long AGU; Guy Adami is long NUE; Guy Adami is long BTU; Guy Adami's wife, Linda Snow, works at Merck; Tim Seymour is long AAPL; Tim Seymour is long BAC; Tim Seymour is long SBUX; Josh Brown is long AAPL; Josh Brown is long XLU; Steve Weiss is long BBRY; Steve Weiss is long SODA.

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