Finally! HBO GO and ESPN App Come to Apple TV

Wednesday, 19 Jun 2013 | 10:47 AM ET
Apple TV
Source: Apple Inc.
Apple TV

Apple TV just got more interesting.

The tech giant announced that the HBO GO and WatchESPN applications are now available on its Apple TV platform. However, to use both apps on the Apple TV platform, users must already have a subscription to the services via their cable service provider.

(Read More: Apple to Release Several 'Game Changers': Cook )

HBO GO and WatchESPN were already available for iPhones and iPads. The move to Apple's set-top box is significant because it makes the device more competitive with other Internet-connected set-top boxes like Roku and Microsoft's Xbox 360.

Ouya disrupts video game industry
Ouya founder and CEO Julie Uhrman discusses how her company's $99 gaming console could give PlayStation and Xbox a run for their money by allowing developers to publish game apps to the television.

(Read More: Apple Is Building Something Bigger Than a TV)

Apps like Netflix, Hulu, YouTube, flickr, NBA and the MLB.TV app also are already available on the platform. Unlike the apps available in Apple's app store, the ones on the TV platform are selected by Apple. However, there is speculation that Apple may soon open up the platform for developers so that anyone can build an app for the device. Apple, though, would still have to approve the application, as it does for any apps in its App store.

Apple TV is an Internet-connected device for televisions. Apple is expected to eventually roll out an actual TV set sometime next year.

(Read More: Apple's Next 'Wild Card' May Not Be What You Think )

—By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.

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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.