Apple TV just got more interesting.
The tech giant announced that the HBO GO and WatchESPN applications are now available on its Apple TV platform. However, to use both apps on the Apple TV platform, users must already have a subscription to the services via their cable service provider.
(Read More: Apple to Release Several 'Game Changers': Cook )
HBO GO and WatchESPN were already available for iPhones and iPads. The move to Apple's set-top box is significant because it makes the device more competitive with other Internet-connected set-top boxes like Roku and Microsoft's Xbox 360.