Publicis CEO: Digital, US rebound driving revenues

Thursday, 18 Jul 2013 | 3:49 AM ET
Publicis CEO: Digital growth is big driver
Maurice Levy, CEO of Publicis, comments on quarterly growth and says the "very strong acceleration" was driven by growth in the U.S. and in digital.

Publicis CEO Maurice Lévy said on Thursday that growth in U.S. ad spending and digital had helped the company's sales accelerate in the second quarter.

The world's third-largest advertising agency posted organic sales growth of 5 percent in the second quarter, compared to 1.3 percent in the first quarter. Operating profit in the quarter rose 11.6 percent to 462 million euros ($605.5 million), better than analysts' expectations of 440 million euros, according to a Reuters poll.

(Read More: Latin America's advertising market is the envy of the world)

Digital sales rose 13.4 percent in the quarter, while U.S.revenue grew 7.7 percent.

Shares of the Paris-based company rose 2.28 percent on the news. The company also raised its guidance for full-year sales growth to 3.6 percent from a range of 3.2 percent to 3.6 percent previously.

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"We believe we will end up the year with growth of around 3.6 percent, so we are raising a little bit our forecast or internal objectives," Levy told CNBC in Paris. "The current situation is roughly as follows: we have the U.S. which is consolidating its growth, there is still some concerns regarding the emerging markets, and Europe remains the sick child of the world."

Publicis has made a number of acquisitions since 2006 in an attempt to grow its digital business. Levy said Publicis would continue to invest in technology and partnerships to improve the services it could offer its clients.

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