Facebook appears to have turned the corner on its much-watched mobile strategy. But that development may not make the social-media giant a good investment now that the stock is back above its $38 IPO price, some pros say.
"The big overhang from the IPO day on this stock was mobile," RBC Capital Markets analyst Mark Mahaney told CNBC this week. "This company was caught flat-footed by this massive trend in the Internet space toward mobile usage. It took them four or five quarters to catch up, but they caught up—and extremely well."
That mobile gain has put Facebook in a better position than when it went public 14 months ago. At the time, its mobile ad revenue was nonexistent. In the second quarter of this year, such revenue reached 40 percent of total ad revenues, helped in large part by its ability to lure advertisers to its News Feed.
"I think if there was any skepticism that Facebook is a legitimate ad platform, that should be put to rest—over a billion users, most of whom use the site actively on a daily basis," said Colin Sebastian of R.W. Baird.