These days, there seems to be a social network for everything, aside from Facebook, LinkedIn and Twitter, there are social networks out there specifically created for mothers, the ultraexclusive and even the bar scene.
One company, Hailo, is building a social network in an equally unlikely place—the front seat of a taxi cab.
Hailo, which is one of several companies that provide "e-hailing" services for taxis, is leveraging this core offering to create a way for drivers to connect with each other, share information and make their day more social.
"E-hail" apps give users the ability to summon drivers to their location with a few taps on a smartphone, instead of relying more traditional street hails. Passengers are also able to pay for their ride through these services, anticipate wait times and even review drivers.
Among the most popular e-hail apps available are Uber, Hailo and Taxi Magic, which place themselves at different and sometimes overlapping price points, levels of service and geographic areas.
But for London-based Hailo, e-hails are only one side of the equation, and the company is looking to differentiate itself in the mind of drivers by creating a robust social network.
Aside from offering the financial incentives of potentially increased business through higher efficiency, the community that Hailo is creating gives drivers—the implicit key to the taxi market—another reason to choose the service.
CNBC's "The Starters" spoke with Hailo CEO Jay Bregman about the company's strategy and how it's trying to change the life of anyone hailing—or driving—a taxi cab.