When to expect Apple iPhones, iPads, iWatch and iTV

Tuesday, 13 Aug 2013 | 12:35 PM ET
Apple employees in San Francisco.
David Paul Morris | Bloomberg | Getty Images
Apple employees in San Francisco.

Apple has a hefty lineup of products launching this fall and into next year, or at least that's what analysts say.

On Monday, AllThingsD reported that the company would reveal its next-generation iPhone, the iPhone 5S, on Sept. 10. On Tuesday, Gene Munster, a technology analyst for Piper Jaffray, listed what his firm expects Apple to unveil into 2014.

(Read more: Apple sets iPhone launch date, Wall Street says buy now)

Here's Munster's forecast in a note to clients:

iPhones (iPhone 5S and iPhone C)

Apple will kick off its product overhaul in September with the iPhone 5S and a low-cost iPhone, rumored to be named the iPhone C. Munster expects both items to be announced at the same event.

(Read more: Apple iPhone 5S production to begin this month: Analyst)

The low-cost iPhone will have plastic casing, a 4-inch display and internal specs below those of the iPhone 5 or 5S, the analyst wrote in his note. Apple is likely to exclude some software features, such as the Siri voice-recognition system, on the less expensive product, which probably will be priced at about $300, he said.

(Read more: Your next car color? Look at your iPhone)

As for the iPhone 5S, Munster said he doesn't expect any major hardware updates besides enhancing internal specs such as processor, battery and memory.

(Read more: Apple's new iPhone may have fingerprint sensor)

"We believe that expectations for the 5S are minimal, with the core new features expected as a fingerprint sensor on the home button. We expect the iPhone 5S to include a fingerprint sensor with a basic unlocking feature but do not believe the sensor will be built into iOS 7 enough to introduce a feature like secure payments," Munster said. "We believe that payments could be a key feature of the next version of iOS in 2014."

Munster, who has an overweight rating on Apple's stock and a price target of $655, said he also sees September marking a "product transition" that will set the company on the path to earnings growth in March 2014. That would be the first year-over-year earnings growth since December 2012.

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Munster said he expects Apple to show off its updated iPad line in October. The full-size iPad will likely resemble the iPad Mini, featuring a similar screen and casing design. It also may have a lighter, thinner body, according to Munster.

Apple's iPad Mini will likely be updated to have a higher-resolution display.

Apple iTV

After several years of reporting an imminent Apple TV, the company will finally announce it at the end of this year with a ship date during first-half 2014, Munster said.

(Read more: Why Google's $35 Chromecast isn't an Apple killer...yet)

"More recent conversations with people close to major TV and panel manufacturers give us 90 percent confidence that the TV is on Apple's road map. As in the past, the exact timing of the TV remains a wild card, putting our confidence that the TV actually ships in the first half of 2014 at 70 percent," he said in the note.

The TV will likely be priced at between $1,500 and $2,000, with a gross margin of 10 percent, said Munster, though he added that these figures are not included in Piper Jaffray's current model.


Consumers will have to wait a little longer for the rumored Apple iWatch, which Munster said has a 60 percent chance of launching next year.

(Read more: Why Apple is still the king of design and innovation)

Apple CEO Tim Cook hinted earlier this year that the company was working on some sort of wearable technology but did not confirm anything specific.

(Read more: Apple hires former Yves Saint Laurent CEO for 'special projects')

At a conference in May, Cook said, "I see [wearables] as a very key branch of the tree. ... I think from a mainstream point of view, [glasses as wearable computing devices] are difficult to see. I think the wrist is interesting. The wrist is natural."

(Read more: Future fashion: 10 wearable tech trends to watch)

Piper Jaffray also did not include an Apple watch from Apple in its model, Munster said.

"While we have a high degree of confidence in the cheaper iPhone and the TV, our confidence in the watch is less and is based on Cook‟s comments along with the natural fit a watch would have in Apple's lineup," he said.

By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.

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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

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  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

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