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Xerox

Like many companies that have been around for nearly a century, Xerox has gone through several logo changes as their company evolved. The current red lowercase style was introduced in 2008 and yet still seems new to consumers who grew to know the brand by its logo that remained virtually unchanged since 1961.

However, Xerox wasn't originally even named that. Haloid is the company, founded in 1937, which created the revolutionary copy machine.

"The first use of the "XeroX" word, spelled with capital X's on both ends, was actually a trademark, not a logo, of The Haloid Company to promote a new line of products the company would soon have available. This was done in 1948 in preparation for the announcement of the Model A, or 'Ox Box' Copier utilizing xerography," Ray Brewer, Xerox Historical Archives manager explained.

"In 1950, that image, the XeroX in a rectangular black box, was again used only as a trademark for differentiation of a separate line of products from Haloid. It was placed on documents and used on the Model A Copier. The official company logo/name was still "Haloid" in the rectangular maroon box. The Haloid name was used as the company identifier predominantly (meaning either alone or above the XeroX word in the same box) until after the launch of the 914 Copier in 1960. Then the company became known as simply Xerox," Brewer said.


Image source: Xerox