Google, flush with cash and mulling a way to extend its reach into television, has held meetings with the National Football League, the NFL said on Wednesday.
Although the League would not comment on specifics of the meeting, it raised the tantalizing possibility that the search behemoth could launch a bid for the rights to the NFL's Sunday Ticket package. Sources tell CNBC that Sunday Ticket was one of several items that emerged in the context of the discussion.
The subscription TV service is currently owned by DirecTV, which grants fans a season pass to their favorite teams and reportedly pays $1 billion a year for the privilege of running NFL content.
"Members of our office meet often with innovative leaders in Silicon Valley and around the world," the NFL said in a statement. "We are constantly looking for ways to make our game better on the field, in the stadium and for fans. We are not commenting on any specifics of the meetings."
DirecTV's deal with the NFL will end next year, meaning that possible bidders would begin indicating their interests around this time.
Sources also told CNBC that the NFL is also in conversations with DirecTV about renewing its deal, and has also spoken with cable TV companies.
—Reporting by CNBC's Julia Boorstin; writing by Javier E. David