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CVS receipts to get a trim from 'Magna Carta'-length

Scott Stump, Today.com
Wednesday, 28 Aug 2013 | 1:46 PM ET

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Shoppers at CVS pharmacies have been having some fun online by showing their savings—all four feet of them.

A simple purchase of a pack of gum or lip balm at the national pharmacy chain has been accompanied by comically long receipts filled with coupons, which customers have started posting to Twitter and Instagram. Dubbed "the Magna Carta of receipts'' by Matt Lauer on TODAY on Wednesday, they are sometimes taller than small children.

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"I understand the need for coupons, but we're supposed to try to move to a paperless society,'' Lauer joked.

CVS receipts are too darn long!
TODAY
CVS receipts are too darn long!

The company issued its own tongue-in-cheek Twitter

: "Our receipts are a bit long – guess our love of savings got in the way! We're working on it – thanks for the fun feedback @CVS_Receipt"

(Read more: You really, really like me: Going viral by accident)

CVS followed up by issuing an announcement saying that it has found a way to reduce the size of the receipts by 25 percent while keeping the same amount of coupons intact. The change comes after the long receipts went viral, and, of course, a @CVS_Receipt parody account was created on Twitter.

(Read more: Ouch! Why a public firing is so awful for everyone)


By Scott Stump, TODAY.com/money. See more Money News from The TODAY Show at our Facebook and Twitter pages.

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