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Bob Sullivan is an author and consumer reporter. His columns can be found at http://BobSullivan.net,or you can follow him on Facebook (http://Facebook.com/BobSullivanNBC)or Twitter @RedTapeChron. You can learn about his books at http://PlateauEffect.com.
Retailers use big data to maximize revenue—that is to take as much of your money as they can. Why shouldn't you have the same power?
A distribution model popular in Europe could finally give U.S. grocery stores a solid online footing.