The 10th-annual "Advertising Week" gathering looks like a big one: Digital ad spending seems to be at a turning point.
Also Monday, AOL unveiled a new system for marketers to buy all sorts of digital ads, even the highest quality ones, at massive scale through an automated system. This announcement indicates that AOL has the technical ability—plus the massive inventory—to deliver the precision of digital, with the scale of television.
The numbers bear out the trends. "Digital advertising is continuing to pull dollars from traditional media," said ComScore Chairman Gian Fulgoni, referring to the decline of ad revenue for newspaper and magazines.
"The numbers are showing that digital is growing at a rate of 15 percent, all measured media growing 3 percent, so there is a big shift within digital," he said. "The two components that are growing the fastest are mobile, up over 100 percent in the past year, and video, which is up about 30 percent."
What's driving those dramatic numbers, mobile in particular? It's partly thanks to surging Internet activity: The number of Internet usage minutes grew 86 percent from June 2010 to June 2013, with mobile activity exploding so more than half of all Internet use is now on mobile devices.