The social media numbers from the finale of "Breaking Bad" show just how valuable and powerful Facebook and Twitter can be as a destination for virtual, water-cooler conversations.
On Twitter, the East Coast and West Coast airings of the finale generated a total of 1.24 million Tweets, with a peak of 22,373 Tweets-per-minute. Meanwhile, Facebook says more than 3 million people generated more than 5.5 million interactions about the show during its finale.
Over the course of the fifth season, when Facebook started tracking the social conversation, Facebook saw more than 23 million "Breaking Bad" related interactions from 11 million users over the course of the final season, before the last episode.
Television doesn't just benefit from social chatter, it's clearly a powerful driver of social conversation, one that both Twitter and Facebook are increasingly capitalizing on.
Just this week, Facebook will start sending regular reports to the TV networks with data on how much conversation—likes, comments and shares—their shows are generating on Facebook. This comes on the heels of Twitter striking a massive TV deal with CBS, allowing the broadcaster to embed its clips and ads on Twitter. Goals include boosting Twitter traffic and CBS ratings.
Viacom was the first to launch such a partnership with Twitter, CEO Philippe Dauman telling CNBC last week that the platform really works to drive both conversation and viewer numbers.
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—By CNBC's Julia Boorstin. Follow her on Twitter: