CNBC Launches New App as Part of NBCUniversal's TV Everywhere Initiative
Englewood Cliffs, NJ – November 18, 2013 – CNBC today announced the launch of the new CNBC App for the iPhone, iPad and iPod touch as part of NBCUniversal's TV Everywhere cross-portfolio roll-out. The free, first generation app features live streaming of all CNBC programming including Squawk Box, Squawk on the Street, Fast Money and Mad Money w/Jim Cramer and more. It also provides a complete network programming schedule as well as a full suite of on demand content. This launch marks an important step in NBCUniversal's long-term strategy to provide both viewers and marketers a user-friendly way to engage with its content on multiple platforms.
"Having access to CNBC's live business news programming across devices is critically important for our audience of decision makers, serious investors and affluent consumers," said Kevin Krim, Senior Vice President and General Manager, CNBC Digital. "Now, with the CNBC App, all of our financial news, information and news-making interviews can travel with our audience in real-time as they move through their day."
For authenticated subscribers of participating cable, satellite and telco services, CNBC's new app offers live, real-time streaming of its unparalleled and award-winning Business Day (M-F, 4 am -8 pm ET) programming. Subscribers also have access to complete on demand episodes of Mad Money w/Jim Cramer, The Suze Orman Show and CNBC Prime programs including The Profit, The Car Chasers and American Greed.
"The new CNBC iOS app is the latest example of the robust TV Everywhere offering from the networks of NBCUniversal," said Ron Lamprecht, Executive Vice President, Business Development, NBCUniversal Digital Distribution. "In collaboration with our distribution partners, NBCUniversal is able to offer CNBC's valuable content on new devices and platforms to its viewers."
In the coming months, CNBC will roll-out a "Flip Forward" feature that will allow for both instant replay and jump-back ability on desktop to return to the start of a live program, enabling viewers to access the business news and information they need when they want it. Additionally, a Pop-out video player will be introduced soon, which will allow users to choose their own frame size and position when viewing live programming on desktop.
TV Everywhere is available on an authenticated basis to subscribers of participating MVPDs. Viewers can access CNBC programming through a variety of digital touch points on PCs, mobile devices, tablets and as well as through the apps and websites of participating cable, satellite and telco services including AT&T U-verse® TV, Cablevision's Optimum TV, Charter, Comcast's Xfinity TV, Cox Communications, DIRECTV, DISH, Mediacom, Suddenlink, Verizon FiOS and Wide Open West (WOW). The network expects to add other MVPDs in the coming weeks.
Desktop TV Everywhere video consumption for CNBC programming has increased every consecutive month since becoming available in June of this year. In October, subscribers started the CNBC linear feed an average of 10 times, consuming 3.1 hours per person. (Source: Omniture Discover)
The CNBC app will be available for Android devices early next year. Click here to download the CNBC iOS app.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site athttp://www.nbcumv.com/mediavillage/networks/cnbc/