As December approaches, so do the Christmas adverts. Eager to grab a slice of the £40 million ($65.4 million) that is expected to be spent this festive season, according to Deloitte, the U.K.'s retailers battle to outdo themselves to produce the most glamorous, sentimental and heart-warming Christmas campaign.
So far this year, the U.K has seen family Christmases through the years from supermarket Tesco, soldiers reunited with their families at supermarket J. Sainsbury and Alice in Wonderland from retailer Marks and Spencer.
And usually, the bigger the budget, the bigger the impact. But maybe not this year.
High-end department store Harvey Nichols – which has eight stores across the U.K. and Ireland – lacks the budget of its larger rivals, but its 2013 festive advertisement has caused quite a stir.
The "Sorry, I Spent It On Myself" campaign, launched on the retailer's website and YouTube page this week, encourages shoppers to spend less on their loved ones this Christmas – and more on themselves.