Move over, Umami and Ramen Burger. There's a new burger in town.
As restaurants battle to lure diners amid intense competition, Olive Garden on Monday introduced its version of an American classic: the Italiano Burger.
"As part of an ongoing brand transformation, Olive Garden is expanding the choice, variety and value we offer on our menu," said company spokeswoman Tara Gray. "We have a strong lunch business and are known for our popular soup, salad and breadsticks but felt we have an opportunity to enhance the variety of menu items we offer our guests at lunch."
(Read more: Burger King to bring back Big Mac knockoff)
At $9.99, the six-ounce burger is the chain's latest attempt to expand its menu and boost sales. The burger is topped with crispy Italian prosciutto; mozzarella cheese; arugula; tomatoes marinated in fresh basil, garlic and Italian spices; and a garlic aioli spread. It's served with parmesan-garlic fries and a choice of Olive Garden's unlimited soup or salad and breadsticks.