If you haven't heard of it yet, you may need to listen in a little more closely as social media site Whisper.sh has exploded in the 18 months since its inception, now boasting three billion page views a month.
The site allows users to post 'secrets' or thoughts anonymously, through the use of pictures with bold eye-catching quotes at the top, much like internet 'memes' – which are described as units for carrying cultural symbols or ideas that virally spread across the internet.
The sentiment on Whisper is serious and thought provoking, and the content is often the kind of thing individuals would not want to shout about in public. The look is similar to the long-running PostSecret website, but Whisper has features which make it more of a social network.
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"That moment in the locker room when all your team mates are making fun of gays and you're just sitting there like 'glad you don't know about me'" one reads. Another reads: "I am nervous that our honeymoon will suck since we are both virgins."