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Lamborghini's Huracan: A new weapon in the supercar wars

Friday, 20 Dec 2013 | 11:28 AM ET

The "200 club" just got a new member.

Lamborghini just unveiled a supercar that can reach a top speed of more than 202 mph. The aptly named "Huracan"—Spanish for "Hurricane"—is Lamborghini's latest weapon in the war of the supercars—six-figure cars that can often top 200 mph and appeal to the world's growing ranks of super rich who like top speed, innovative designs and new technologies.

Lamborghini Huracan LP-610-4
Source: Lamborghini
Lamborghini Huracan LP-610-4

The new Lamborghini replaces the company's iconic Gallardo, which was the most successful Lambo ever. While there is no price published yet, some of the auto press say the Huracan is expected to start at more than $250,000.

(Read more: Even Santa can't help—LaFerrari is sold out)

Lamborghini, whose logo is a charging bull, said the name "Huracan" is also the name of a Spanish fighting bull that fought in 1879 and is known for its "outstanding courage and strong sense of attack."

The car is "redefining the benchmark for luxury super sports cars in this segment," the company added.

But to do that, they'll have to overcome fierce competition from Ferrari, McLaren, Bugatti, Pagani and other supercar makers who are all raising the bar in design and performance.

Last year, Lamborghini sold an impressive 2,083 cars and now that it's under Volkswagen's Audi unit, Lamborghini has refined its interiors, rolled out new technologies and made the cars more reliable.

Collector cars up 35% YOY
The "Ferrari Index" is up 18 percent this year, reports CNBC's Robert Frank. Collectible car sales topped $1 billion this year.

While the Huracan has all the defining features of a Lambothe signature wedge shape, stealth-bomber-like angles and air intakes and roaring engineit also boasts new innovations.

(Read more: A car sold for $100 million? It's likely by 2018)

It's got an all-new "hybrid" chassis that uses both aluminum and carbon fiber, making it stiffer and lighter than many supercars. The 5.2 liter V-10 engine cranks out 610 horsepower and can push the car from zero to 60 in 3.2 seconds.

(Read more: Mark Zuckerberg's staggering tax payments)

The car also features a new seven-speed dual-clutch system and electronically controlled four-wheel drive system. It has three different driving modes—Strada, Sport and Corsa, depending on driving conditions.

The cars will be delivered to customers starting in the spring.

—By CNBC's Robert Frank. Follow him on Twitter @robtfrank.

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  • A reporter and editor, Robert Frank is a leading authority on the American wealthy for CNBC.