I don't own a television. I never have and probably never will. I do all of my watching on a mobile device, laptop or desktop computer.
While millions in America turn on their widescreen TVs at 9 each night, I open my iPhone, click Vine, and consume brilliant, six-second masterpieces created by Internet superstars that didn't exist 12 months ago.
Twitter's video-sharing application, which launched in January, limits its 40 million-plus registered users to producing clips of six seconds—forcing them to make every second count in hopes of captivating viewers.
And for 60 minutes each night I am captivated, watching hilarious looping videos in much the same way others catch an episode of "Community" or "The Blacklist"—except that my remote has fewer buttons: scroll up and down, like, comment, revine and follow.
It's the truest sense of Social TV.
(Read more: Going local? Twitter is testing a 'Nearby' feature)
But there is one thing holding Vine back from true greatness: I can't watch clips at work.
Vine lacks a YouTube-like desktop client seamlessly offering the power of video discoverability to those not on a mobile device. And desktops (PCs, iMacs, docked laptops or otherwise) are where many of us still access the Internet on a daily basis.
Don't get me wrong ...
• I can whip out my phone during the 9-to-5 and watch Vines like it's 6-to-8 (I drive an hour each way), but who surfs the Internet on a mobile device when a two-screen computer sits idly nearby?
• I could technically wait for people to tweet links to compelling Vines, but why would the service not give me what I want when I want it?
• With the release of Web profiles, Vine will soon allow users to consume posts by hopping from profile to profile. But what if I have yet to discover who is creating must-see clips?
Even as many in media wax poetic about the demise of the desktop, the PC market may be seeing a moderate decrease rather than a steep drop. That same market beat expectations in the third quarter, according to International Data. For those who continue to see value in a desktop device over a tablet for real work, the computer isn't flatlining anytime soon.
YouTube is expected to generate $5.6 billion in gross revenue in 2013, according to eMarketer. Even after Google's video-sharing service pays back advertising partners and content creators, YouTube is projected to net $1.96 billion in ad revenues worldwide—65.5 percent more than last year.
Of the little over 7 billion people on earth, more than 1 billion visit YouTube each month. At last count, more than 50 percent of those views are not made on a tablet or mobile device.
There's power in the desktop device; video is power; Vine has video. Now is the time to tie them together.
(Read more: The perks of being verified on Twitter)
Vine compilations on YouTube generate millions of views, illustrating a tremendous appetite for content that is currently getting lost—along with its potential profit. The video is being created; Twitter just needs the client.