GO
Loading...

T-Mobile CEO shrugs off AT&T’s bid to swipe customers

Friday, 3 Jan 2014 | 5:49 PM ET
T-Mobile CEO John Legere
Getty Images
T-Mobile CEO John Legere

T-Mobile CEO John Legere called AT&T's recent attempt to poach his customers "a desperate move" that won't won't fool anyone, Re/code reported Friday.

Earlier, AT&T, the No. 2 U.S. mobile provider, announced a promotion offering T-Mobile users a $200 credit to switch to its service, as well as a phone trade-in offer that could be worth another $250.

(Read more: Want $450? AT&T lures T-Mobile users with credit)

"This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them," Legere said in an emailed statement. "Consumers won't be fooled. … Nothing has changed—customers will still feel the same old pain that AT&T is famous for."

T-Mobile, the No. 4 mobile provider in the U.S., has been making headway against larger rivals by criticizing them in its marketing and by dubbing itself the "Un-Carrier."

Click here to read the full report from Re/code.

  Price   Change %Change
TMUS
---
T
---

Featured

Contact Mobile

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.