Where does the man about to run the world's new largest advertising agency see the biggest opportunity? Digital. And he's already moving in.
"We're at the beginning of a huge transformation," when it comes to advertising's digital shift, he said. Sure, he still values the most traditional medium. He praised the power of TV ads to reach consumers at scale. And said he's hopeful that the print ad businesses will rebound with publications moving more onto the Internet.
But nearly 40 percent of Publicis' revenue comes from digital, Levy boasted, a trend that he said is only going to accelerate, noting Publicis' StarcomMediavest Group's deal with Twitter is "going extremely well," he said.
Levy stressed that every type of medium is different and can serve a different purpose for marketers. Twitter plays the role of "an accelerator of information," Facebook plays the role of managing "long-term personal relationships," while Google is valuable in a whole different way, he said.