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Cramer: Mayer the 'heir apparent' to Steve Jobs?

Wednesday, 8 Jan 2014 | 10:38 AM ET
Cramer: Alibaba is the Facebook of 2014
Wednesday, 8 Jan 2014 | 9:17 AM ET
The "Squawk on the Street" news team discuss the keynote address of Marissa Mayer at the CES conference where the Yahoo CEO outlined company's plans for 2014.

Marissa Mayer's much-hyped speech at the Consumer Electronics Show resonated so well that she seemed to channel the late Apple founder Steve Jobs, CNBC's Jim Cramer said Wednesday.

"She's the heir apparent to the Jobs show," Cramer said on "Squawk on the Street." "I think that people are riveted by what she says."

Mayer delivered a keynote speech during the CES show in Las Vegas on Tuesday and touted Yahoo's commitment to original Web content and new mobile apps. But Cramer likes Yahoo for another reason: its big stake in Alibaba, China's largest online marketplace and soon-to-be public corporation.

(Read more: Yahoo's Mayer Hits CES to tout ads)

Yahoo President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES in Las Vegas.
Getty Images
Yahoo President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES in Las Vegas.

"[Alibaba] is the Facebook of 2014," Cramer said. "And Yahoo's got a big chunk of it, and Yahoo's going higher."

(Read more: Buybacks, Alibaba stake drive Yahoo shares)

Cramer agreed that Yahoo's recent strong stock performance has come from it's Alibaba stake and growth of Yahoo Japan. Yahoo's stock has risen nearly 110 percent in the past year. On Tuesday, Mayer told the CES crowd Yahoo would revamp its advertising platforms, an online sector that competitor Google dominates.

"It's largely the sum of the parts," Cramer said. "I think the core business of the Web has been very difficult on an [advertising] basis. If you have a click business like Google, you can make a lot of money."

Disclosure: Cramer's charitable trust owns shares of Google.

—By CNBC's Jeff Morganteen. Follow him on Twitter at @jmorganteen and get the latest stories from "Squawk on the Street." Reuters contributed to this report.

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