Porn, goes the legend, is a technological bellwether. It was a chief reason the consumer world adopted VHS tapes instead of Beta, and it embraced putting content online long before the movie or music industries.
But when it comes to monetizing that digital content, the adult industry has fallen behind. While Apple, Netflix and other services were able to persuade customers to pay for songs and programming that were once regularly stolen, porn companies have seen their industry spiral, devastated by piracy.
Now a pair of companies is hoping to turn things around, launching competing services that give fans access to a vast library of porn—at a rate they hope consumers will find palatable.
SkweezMe is scheduled to launch a video on demand service that closely follows the iTunes model at the end of this month. Meanwhile, MindGeek (formerly called Manwin), the industry's largest company, plans to unveil a similar venture this year.