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Amazon drones' new rival: Deutsche Post DHL

Thursday, 23 Jan 2014 | 2:00 AM ET
We have our own drones too: Deutsche Post CEO
Thursday, 23 Jan 2014 | 2:15 AM ET
Frank Appel, CEO of Deutsche Post DHL, says the company has its own drones, after Amazon revealed it was testing drones to deliver packages last year.

Amazon's drone delivery may have got more publicity - but Deutsche Post DHL have also been trialing unmanned aircraft to deliver packages to your front door.

Frank Appel, chief executive of Deutsche Post DHL, told CNBC at the World Economic Forum in Davos that the main obstruction to drone delivery was now governments.

Ulrich Baumgarten | Getty Images News | Getty Images

(Read more: Did Amazon just pull off the best publicity stunt ever?)

"If governments will allow it - that's the challenge," he said. "In Germany, they are quite conservative, but we operate in many other countries.and territories."

The Germany-based company tested out their delivery drones in December last year, just after the much-publicized trial by Amazon.

Use of the machines could revolutionize the e-commerce industry by shortening the length of time between customer orders and deliveries.

- By CNBC's Catherine Boyle. Twitter: @cboylecnbc)

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